Something Very Bad is Going to Happen: Social Campaign
Coupled Phones
For Something Very Bad Is Going to Happen, we developed a social-first “Couples” format that plays with duality and connection. Each square video is split in half, with each character occupying one side. When posted separately and tagged between accounts, the content comes together across two devices, forming a single, shared frame, a subtle but powerful way to bring the relationship dynamic into the audience’s hands.
I do- I don’t
“I Do / I Don’t” edit reframes the wedding vows through the lens of the show’s tension, cutting between promises and contradictions to expose the cracks beneath the relationship.
Family Tree
We created an edit titled “Family Tree” to present the show’s characters through a cool, cinematic lens, using the eerie painting introduced in the opening episodes.
Veil Reveal
For the campaign of Something Very Bad Is Going to Happen on Netflix, we created a bride POV veil camera that lets the actors reveal themselves in an intimate, immersive way.